Monday, June 08, 2009

Chick-fil-A's Peach Milkshake

FOR IMMEDIATE RELEASE

CONTACTS: Mark Baldwin Rob Kremer
Chick-fil-A, Inc. Cohn, Overstreet & Parrish
(404) 684-8598 (404) 961-2224

Chick-fil-A to Offer Peach Milkshake During Summer Months
Chain Also Introduces Smaller Milkshake Option

Atlanta, Ga. (June 1, 2009) – Chick-fil-A® is adding a new peach flavor to its line of Hand-Spun Milkshakes for the summer. The Peach Milkshake will be offered as a limited-time flavor from June 1 through Aug. 22 at the chain’s mall and stand-alone restaurants nationwide.

The Peach Milkshake is made with real peaches and, as with the chain’s year-round milkshake flavors, is hand-spun with Chick-fil-A’s popular “home-style” Icedream® and topped with light whipped cream and a maraschino cherry.
Coinciding with the Peach Milkshake rollout, Chick-fil-A will also introduce a smaller milkshake option that will remain on the menu permanently. Chick-fil-A Milkshakes will be offered in 14 oz. or 20 oz. cups and priced at $2.49 and $2.89, respectively (at most locations).
Since Chick-fil-A first introduced its line of Hand-Spun Milkshakes in May 2006, the desserts have proved to be one of the most popular products on the menu. Building upon its increasing milkshake momentum, the chain has added limited-time flavors to its milkshake menu annually. Chick-fil-A offered a Mint Cookies and Cream Milkshake in 2007, followed by a Coffee Caramel Milkshake last spring and a Peppermint Chocolate Chip Milkshake during the holidays last year.

“We continue to build upon the overall success of our Hand-Spun Milkshakes by creating limited-time flavors as a way to celebrate special times of the year,” said Woody Faulk, Chick-fil-A’s vice president of brand development. “Our previous limited-time flavors have helped maintain interest in our milkshake line among existing customers and also have helped us win new customers who were not aware ofChick-fil-A’s Milkshakes. We’ll be excited to see the same type of response with our Peach Milkshake. Some might say it’s about time that the chain based in Georgia, the ‘Peach State,’ comes up with a great-tasting peach shake with real peaches in it.”

About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is the nation’s second-largest quick-service chicken restaurant chain (based on sales), currently with more than 1,440 restaurants in 38 states and Washington D.C. Chick-fil-A produced record sales in 2008 of $2.96 billion – a 12.17 percent overall increase and an 4.59 percent same-store sales gain that helped extend the chain’s streak of consecutive sales gains to 41 years.

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