(I first heard of the Warriors in Pink initiative, during an episode of Army Wives last season.)
Ford Warriors in Pink is making its big-screen debut with New Line Cinema’s all-star ensemble film Valentine’s Day to give the gift of hope in the fight against breast cancer this February.
Before eager moviegoers can say “be mine” during love’s favorite season, fans will have the chance to win an action-packed Valentine’s Day Los Angeles getaway to attend the movie’s star-studded Feb. 8 premiere. Valentine’s Day opens nationwide Feb. 12.
By joining forces with Valentine’s Day, Ford is reaching out to people of all ages with vital messages about breast cancer awareness and the importance of early detection. As a 16-year partner of Susan G. Komen for the Cure, Ford has dedicated more than $105 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness.
As a part of the effort to find a cure, cast members model pieces from the Ford Warriors in Pink apparel collection in national print ads, which will appear in publications including People, US Weekly, InStyle, SELF and Glamour. Stars, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez appear in the ads to remind viewers that breast cancer touches the lives of people of all ages.
“Ford Warriors in Pink actively works on creative efforts to continue the fight against breast cancer 365 days a year,” said Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company. “The exposure from Valentine’s Day and the strength and unity of the all-star cast heightens the awareness of this important initiative – leading to early detection and saving lives through the funds generated at Fordcares.com.”
Fans can enter for a chance to win one of two Valentine’s Day getaway prize packages and watch the trailer powered by Ford Warriors in Pink (at www.fordcares.com/valentinesdaymovie) – no sweet talk necessary.
As part of the partnership, fans can enter through Feb. 1 to win an all-expenses-paid trip for two with red-carpet treatment to the Feb. 8 Valentine’s Day premiere in Los Angeles. From Feb. 1 through March 31, fans can enter to win an all-expenses-paid vacation for two to Los Angeles and a brand-new 2011 Ford Fiesta. Fans are also encouraged to come back to the site every day and enter themselves for a chance to win free passes to Valentine’s Day at their local theater.
“This is a wonderful and rare opportunity to partner with an organization in a promotion that creatively brings attention to a very worthy cause,” said Nicole Sedita, vice president, Warner Bros. National Promotions. “The movie Valentine’s Day is about the one day devoted to expressions of love, and what better way to express how much you care than to support the fight against breast cancer.”
The apparel collection is available for purchase on http://fordcares.com/ and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure – not just on Valentine’s Day, but 365 days a year.