Wednesday, March 24, 2010

Yogen Früz: Chai Latté

A Healthy Alternative to your Everyday Coffee-Break
New York, NY – March 11, 2010 -- Yogen früz, the world’s leading frozen yogurt conglomerate, announced plans to launch its latest NÜmixes flavor Chai Latté. On March 19th, the new mix will be unveiled at Yogen Früz stores across North America. Yogen Früz’s Chai Latté is blended with low-fat or non-fat frozen yogurt providing you with a healthy alternative to your everyday coffee-break.

Yogen Früz prides itself on providing a one of a kind frozen yogurt experience including two unique elements that set it apart from its competitors. Other brands which simply provide an assortment of toppings, Yogen Früz’s proprietary blending process allows customers the opportunity to choose from an array of fresh fruits to create a personalized frozen yogurt treat. In addition, Yogen Früz’s NÜmixes program offers a fun spin on original flavors including: Chocolate Almond, Key Lime Pie, Piña Colada, and introducing the newest flavor Chai Latté.

“As we continue to expand our NÜmixes portfolio, we anticipate great success with the introduction of our highly anticipated Chai Latté flavor,” says Aaron Serruya, President of Yogen Früz.

Yogen Früz is offered in low-fat, non-fat and no-sugar-added frozen yogurt, which can be custom blended with a large assortment of fresh fruit and/or sweet crunchy toppings in a cup or blended into a nutritious fat-free, ice-free dairy or non-dairy smoothie. Yogen Früz adds one billion viable probiotic cultures to each serving of healthy yogurt. Probiotics have been shown to help with healthy digestion, immune system support, better mineral absorption and assist with lactose intolerance.

Whether someone wants to change their lifestyle and become a healthier individual, just enjoy a tasty frozen dessert or nutritious smoothie, Yogen Früz offers more than just a delicious treat; each bite provides the body with essential vitamins to help maintain a healthy lifestyle. With its added assortment of NÜmixes, Yogen Früz maintains its position as industry leader – consistently creating innovative ways to enjoy frozen yogurt.

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About Yogen Früz
Yogen Früz USA Inc., is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,200 locations operating in over 25 countries around the world. Yogen Früz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today, with its new assortment of proprietary probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious making it a great product for today’s healthy and active lifestyle.

Media Contact:
David Blodgett / / 310.276.7500
Erica Gianchetti / / 212.338.9800
Ali Karsch / / 954.294.7916

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